PORT AUTHORITY NY/NJ: WELCOMING THE WORLD
WELCOMING FOREIGNERS TO THE WORLD CUP WITH THE ULTIMATE WELCOMING ICON.
THE CLIENT
Port Authority of NY/NJ
THE ASK
Find a way to welcome World Cup visitors at our airports.
THE SOLVE
Take the iconic figure who famously welcomed foreigners at Ellis Island and give her a fútbol twist.
THE EXECUTION
OOH Takeover at JFK, EWR, and LGA
