DELL TECHNOLOGIES + RECIPES

HUMANIZING DELL AND AI BY SHOWING THE EMOTIONAL SIDE OF WHAT TECHNOLOGY CAN DO.

THE CLIENT
Dell Technologies

THE ASK
Make consumers feel the power of what technology can do right now.

THE SOLVE
Bring to life the story of a daughter who uses AI to revive a lost family recipe and reconnect with her father.

THE EXECUTION
360° Brand Campaign – Broadcast | Online Video | Social | Digital