DELL TECHNOLOGIES: THE NEW XPS FAMILY
SHOWING PROFESSIONALS OF EVERY PERSUASION WE HAVE A NEW XPS MADE FOR THEM.
THE CLIENT
Dell Technologies
THE ASK
Highlight how each member of the newly redesigned XPS family was designed with a different kind of creator in mind.
THE SOLVE
Show off how a music blogger, forest ecologist, and VFX supervisor can all do their thing with the XPS.
THE EXECUTION
Online Video | Social
EXTENDING TO SOCiAL
To go along with our launch videos, we created a series of social content to help people choose which XPS was right for them.
Here, we used the left and right tap feature of IGS to create an interactive asset where people could tap left for more mobility and right for more power.