BUD LIGHT: STAY AT HOME HUMANS OF GENIUS
THE CLIENT
Bud Light
THE ASK
Recognize the at-home inventors helping us through quarantine in a way only Bud Light can.
THE SOLVE
Put a COVID-era twist on the iconic ‘Real Men of Genius’ campaign, original VO artist and all.
THE EXECUTION
Online Video | Social
REIMAGINING THE ICONIC 'REAL MEN' CAMPAIGN TO CELEBRATE THOSE WHO HELPED MAKE QUARANTINE JUST A BIT MORE BEARABLE.
TWITTER HEROES OF GENIUS
We couldn’t celebrate every at-home inventor with a personalized video.
But they still deserved to be recognized.
So we launched a live Twitter thread where anybody could tag someone who was making staying home more fun, and we’d quickly hit ‘em back with a Tweet singing their praises.
