AMAZON PRIME VIDEO: THE GIFT YOU’VE ALREADY GOT
TURNING PRIME SHOPPERS TO PRIME WATCHERS WITH A GIFT THEY’VE ALREADY GOT.
THE CLIENT
Amazon Prime Video
THE ASK
Get the ~70% of Prime members who don’t watch Prime Video to tune in over the holidays.
THE SOLVE
Drop over 100 hyper-contextualized messages that turn holiday annoyances into positive Prime Video gifts.
THE EXECUTION
OOH
